AI-powered health companion for chronic disease self-management. Developed as a graduate venture through WashU Skandalaris Center.
Medication non-adherence in chronic disease costs the U.S. healthcare system over $300 billion a year. Nearly half of adults with hypertension don't have their blood pressure under control. Not because they don't care. Because they're overwhelmed, unsupported, and left alone between clinic visits with generic tools that are either too clinical or too generic.
Nyrocare combines evidence-based clinical guidance from trusted medical sources, personalized medication and lifestyle tracking, and Nora, a voice-enabled AI health companion. Proprietary features combine medication, nutrition, and biometric data in ways no competitor currently offers.
Led the complete product lifecycle as a graduate venture: problem research and competitive analysis across 7+ digital health platforms, clinical hypothesis development, research design (qualitative interviews and quantitative survey targeting 100+ respondents), customer persona creation grounded in real patient journeys, value proposition canvas, MVP scope definition, technical architecture, app development, brand identity, and go-to-market strategy.
From clinical hypothesis to working app. Research, product, engineering, brand, and strategy in one seat.
Problem research, competitive analysis across 7+ platforms, clinical literature review, persona creation, 12-section living document built through structured research
Brand setup (domain, logo, LinkedIn, YouTube), developer recruitment, technical architecture decisions, infrastructure planning
Voice AI companion, clinical knowledge engine, intelligent food logging, pharmaceutical data integration, full app audit passed with 0 errors
Knowledge retrieval system, onboarding flow, dashboard polish, preparing for pilot launch
The real competitive moat in digital health is not code. It's clinical domain expertise, regulatory credibility, and evidence-based design. Anyone can build a reminder app with AI. What's hard to replicate is deep knowledge of treatment protocols and the trust that comes from grounding every feature in peer-reviewed science.
Empathy is a product feature, not a nice-to-have. The tone of a notification, the timing of a nudge, and whether the app makes someone feel supported or surveilled are design decisions that directly drive adherence and retention.
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